Chouinard Bros.

  • cost-effective vehicle for the distribution of product/service literature
  • support the Chouinard Bros. brand as a stable, community-oriented firm
  • develop consumer confidence both pre- and post-sale
  • support a print-ad, lawn-sign, and direct-mail campaign
  • prominent display of corporate logo to develop brand recognition
  • use of customer endorsements to inspire buyer confidence
  • introduction of staff members to put human face on the organization and build buyer confidence
  • emphasis on new new showroom to encourage consumers to take the next step in the purchasing process
introducing consumers to the staff

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